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Monday, May 6
 

8:00am

Pre-Conference Workshop Day Check-In & Breakfast
Sign-in, pick up your workshop materials, and grab some coffee. Sessions will begin at 8:30.

Be sure to join the conversation using #ALI_LeadershipComms over the next few days.

Monday May 6, 2019 8:00am - 8:30am
Hilton Boston Back Bay 40 Dalton St, Boston, MA 02115, USA

8:30am

Workshop A: Implementing New Internal Branding Processes For Improved Employee Engagement & New Employee Behavior That Supports Your Company’s Goals – led by Inward Strategic Consulting
Attend this hands-on workshop to learn how your organization can take advantage of new ideas in internal brand planning that yield stronger employee engagement and commitment that will ultimately save you time, money and improve effectiveness.



The approaches discussed in this session will provide you with more enthusiastic employees, a greater understanding of the company’s vision, improved commitment and new employee behavior that supports the company’s goals, in addition to:



• A step-by-step framework for effective internal branding (theory, messaging, tactical planning, program management & measurement processes to track results and impact)
• The process of creating a message architecture–process of building a comprehensive internal message that is clear and understood, relevant and personal and suggests the right behavior one should adopt
• Making internal branding effective to your audience in a meaningful way by understanding the importance of tactical resonance and message relevance
• Creating a message matrix–understanding the value of communicating the right message, to the right audience, at the right time
• Methods for tactical planning and group brainstorming that yield greater employee participation and internal buy-in that are fun and engaging
• Criteria and methods for measuring results
• What gamification is and how to include it in the tactical mix



Allan Steinmetz, Chief Executive Officer
Inward Strategic Consulting​​​


Speakers
avatar for Allan Steinmetz

Allan Steinmetz

Chief Executive Officer, Inward Strategic Consulting


Monday May 6, 2019 8:30am - 10:30am
Hilton Boston Back Bay 40 Dalton St, Boston, MA 02115, USA

10:30am

Morning Refreshments & Networking Break
Stand up and stretch and grab some refreshments as we switch over to the next workshop session.

Monday May 6, 2019 10:30am - 10:45am
Hilton Boston Back Bay 40 Dalton St, Boston, MA 02115, USA

10:45am

Workshop B: Leadership Perspectives: Coming Up With Strategies to Handle Different Points of View - led by Nayan Leadership
In this session you'll learn about leadership perspectives and the concept of everyone having different points of view. You will then work through several exercises in gropus to illustrate this concept, and become more aware of  ways you can communicate more effectively and mindfully with each other and your teams.  


Dhru Beeharilal, Leadership, Human Development
Nayan Leadership

Speakers
avatar for Dhru Beeharilal

Dhru Beeharilal

Leadership, Human Development and Agile Coach, Nayan Leadership
Dhru Beeharilal is a leadership, professional development, dating, and Agile coach, trainer, speaker, and facilitator dedicated to the pursuit, development, and support of human excellence through cura personalis, or care for the whole person.  He takes an empathetic approach creating... Read More →


Monday May 6, 2019 10:45am - 12:45pm
Hilton Boston Back Bay 40 Dalton St, Boston, MA 02115, USA

12:45pm

Lunch Break: On Your Own or with a Group
Stop by the registration table for a list of local restaurants near by. Feel free to dine with a group or go out on your own.

 **Lunch cost is on your own.

Monday May 6, 2019 12:45pm - 2:00pm
Hilton Boston Back Bay 40 Dalton St, Boston, MA 02115, USA

2:00pm

Workshop C: How to Identify Engaging Stories within Your Organization - led by Electric Campfire Story Sessions
Telling stories is fun. Finding those stories – sometimes not so much. Are you unsure what your organization should be publishing about? Do your efforts feel scattershot—neither cohesive nor inspiring for the audience you’re trying to reach? Do you long for a sense of purpose behind the stories you tell? And how do you begin to find those stories?


In this interactive workshop you will learn and implement techniques for getting out of that marketing-speak mindset to think creatively about unearthing interesting, compelling story-based content that your audience wants to watch and share.


Key Learning Points Include:


  • What critical ingredients make up a well-told story?
  • How storytelling structures produce memorable, high-impact messages across multiple channels.
  • Advice on getting started and what to expect from the content creation process—including developing a strategy, choosing a story landscape and surfacing story concepts.
  • How to apply these approaches to your company’s need



Denise Roberts McKee, Story Strategist
Electric Campfire Story Sessions

Speakers
avatar for Denise Roberts McKee

Denise Roberts McKee

Story Strategist, Electric Campfire Story Sessions


Monday May 6, 2019 2:00pm - 4:00pm
Hilton Boston Back Bay 40 Dalton St, Boston, MA 02115, USA

4:00pm

End of Workshop Day & Networking Reception for Participants
Enjoy an exclusive networking opportunity with your workshop peers. You will get the chance to meet the speakers lined-up for the main conference as you continue networking.

**Be sure to wear your name badge.

Monday May 6, 2019 4:00pm - 6:00pm
Hilton Boston Back Bay 40 Dalton St, Boston, MA 02115, USA

6:00pm

Option to Dine out with Your Peers
Hungry? Join your workshop peers at a nearby restaurant. Continue the conversation, get to know each other, and take in the sights of Boston.

Monday May 6, 2019 6:00pm - 8:00pm
Hilton Boston Back Bay 40 Dalton St, Boston, MA 02115, USA
 
Tuesday, May 7
 

TBA

Day 1, General Sessions
Tuesday May 7, 2019 TBA
Hilton Boston Back Bay 40 Dalton St, Boston, MA 02115, USA

8:00am

Registration: Badges, Bagels, & Beverages
Sign-in, pick up your materials and enjoy a continental breakfast before we start the day.

Be sure to join the conversation using #ALI_LeadershipComms over the next few days.

Tuesday May 7, 2019 8:00am - 8:30am
Hilton Boston Back Bay 40 Dalton St, Boston, MA 02115, USA

8:30am

Chairperson's Welcome & Introductions - Hamilton Place Strategies
In this fast-paced forum you'll get to know your fellow peers, their biggest executive & leadership communications challenges, and a few fun facts.


Stacy Kerr, Partner
Hamilton Place Strategies

Speakers
avatar for Stacy Kerr

Stacy Kerr

Partner, Hamilton Place Strategies
Stacy Kerr is a strategic and crisis communications expert with nearly two decades of business and government experience in D.C.’s most high-profile offices and institutions. At HPS, she advises clients navigating the rapidly changing political environment and building their reputations... Read More →


Tuesday May 7, 2019 8:30am - 9:15am
Hilton Boston Back Bay 40 Dalton St, Boston, MA 02115, USA

9:15am

Find Your Leader's Communication Super Power...and Save the Day! - AbbVie
Leader communications hinge on one critical factor: Your leader. And, let’s face it, not every leader is a natural communicator. At AbbVie, they make the most of their leaders’ personalities and preferences to turn them into Communication Super Heroes.

In this session, learn how to identify opportunities to counsel your leaders and create a strategic plan to:

  • Engage audiences
  • Build authentic touch points
  • Show your leader in his/her best light

Lisa Ramsey, Director, Leadership & Employee Communications
AbbVie

Speakers
avatar for Lisa Ramsey

Lisa Ramsey

Director, Leadership & Employee Communication, U. S., AbbVie
As part of the Public Affairs team, Lisa Ramsey oversees Leadership and Employee Communications for AbbVie’s U.S. Area. Lisa is responsible for developing and executing integrated communications strategies and tactics that build the U.S. Area’s identity, enhance employee engagement... Read More →


Tuesday May 7, 2019 9:15am - 9:50am
Hilton Boston Back Bay 40 Dalton St, Boston, MA 02115, USA

9:50am

Turn Your Executives Into Thought Leaders AND Impact Your Bottom Line - American Cancer Society
For decades, finance, sales, and marketing executives have been owning the responsibility and reaping the benefits impacting top-line revenue. However, today, through an innovative and disciplined thought leadership strategy, communicators have tremendous opportunities to influence top-line organizational growth.


You’ll learn how to:


  • Create a thought leadership strategy that aligns with your organization’s strategic growth plan
  • Identify thought leadership platforms for your organization that will drive relevancy and top-line growth 
  • Use three keys to turn your executives into thought leaders and position them to drive local, national and global dialogues
  • Differentiate your brand by identifying, creating, and repackaging the most compelling content that allows you to position your executives as THE industry thought leaders



Shana Davis, Director, Global Executive Communications
American Cancer Society 

Speakers
avatar for Shana Davis

Shana Davis

Director, Global Executive Communications, American Cancer Society
Shana Davis is an innovative and results-driven turnaround marketing, communications, and public relations leader with more than 20 years of experience in reputation management. She is a practitioner known for delivering best-in-class results for United Way, The Home Depot Company... Read More →


Tuesday May 7, 2019 9:50am - 10:25am
Hilton Boston Back Bay 40 Dalton St, Boston, MA 02115, USA

10:25am

Morning Refreshments & Networking Break
Enjoy complimentary coffee, tea, and other refreshments as you network with your peers.

Tuesday May 7, 2019 10:25am - 10:45am

10:45am

Interactive Session: Part 1 - Establishing and Developing a Video Content Strategy to Tell Your Organization's Story - led by Electric Campfire Story Sessions
 A key component in communicating with your audiences is telling your organization’s story: your history, culture, accomplishments, and strategies for the future. The concept of “Digital Storytelling” is everywhere these days, but what goes into creating truly compelling, engaging and effective story-based video content?  And how can you increase your opportunities to cut through the clutter to initiate and maintain that all-important personal connection?  


In this two-part session, find out how you can achieve success by harnessing the power of storytelling. The first of two sessions will break the room into groups to explore information that is essential to developing successful story-based content including:


  • Know the questions you should be asking before you start
  • Learn about current trends in video viewership
  • Leverage video content for multiple distribution channels and uses



Denise Roberts McKee, Story Strategist
Electric Campfire Story Sessions

Speakers
avatar for Denise Roberts McKee

Denise Roberts McKee

Story Strategist, Electric Campfire Story Sessions


Tuesday May 7, 2019 10:45am - 11:30am
Hilton Boston Back Bay 40 Dalton St, Boston, MA 02115, USA

11:30am

The Most Important Element of Communication: Knowing and Championing Your Point - ASPCA
A critical interactive lesson for everyone - from the junior staffer who has an idea to share at a team meeting to a senior executive giving a keynote address 



Joel Schwartzberg, Senior Director of Strategic and Executive Communications
ASPCA

Speakers
avatar for Joel Schwartzberg

Joel Schwartzberg

Senior Director of Strategic and Executive Communications, ASPCA


Tuesday May 7, 2019 11:30am - 12:05pm
Hilton Boston Back Bay 40 Dalton St, Boston, MA 02115, USA

12:05pm

Lunch On Your Own But Not Alone - Reservations Have Been Made
Reservations have been made at a number of  local restaurants. Please sign-up at the registration table if you are  interested in dining out with a group.


 **Everyone is financially responsible for their own lunch.

Tuesday May 7, 2019 12:05pm - 1:30pm

1:30pm

Interactive Session: Part 2 - Creating and Leveraging Video Content to Tell Your Organization's Stories - led by Electric Campfire Story Sessions
Working off of part one, we’ll review your findings, utilizing them as a content filter as we focus on exploring potential stories.  This interactive session will dive deeper into what makes for a compelling story and approaches to surfacing potential stories about your organization, including:


  • Understand the makeup of engaging and compelling stories
  • Integrate story-based content as a successful development strategy to engage your audience
  • Apply these approaches to your specific content needs.
 

Denise McKee, Story Strategist
Electric Campfire Story Sessions

Speakers
avatar for Denise Roberts McKee

Denise Roberts McKee

Story Strategist, Electric Campfire Story Sessions


Tuesday May 7, 2019 1:30pm - 2:15pm
Hilton Boston Back Bay 40 Dalton St, Boston, MA 02115, USA

2:15pm

A Unique Approach to Tying Public Policy to Thought Leadership - RSM US LLP
Your great ideas arre worthless if you leaders aren’t on board. Learn how to get leaders to buy-in to new communication efforts that would grab their employee’s attention.

Discover how with the buy-in of their leaders, you can successfully deploy successful communications innovations involving video production, employee social media enablement and email enhancement.

Discover how you too can get your leaders on board by:

  • Learning how you can build a business case that you leaders will love by speaking their language and exploiting their pain points
  • Identifying and enlisting the right supporters to champion your project before and after you leave the room
 



Dan Ginsburg, Public Policy Leader
RSM US LLP

Speakers
avatar for Dan Ginsburg

Dan Ginsburg

Public Policy Leader, RSM US LLP
Passionate public policy, corporate communications and marketing leader providing breakthrough communications that inspire action and deliver outsized, business-driven, measurable results.  C-suite counselor with 25-year track record of managing world-class external, internal and... Read More →


Tuesday May 7, 2019 2:15pm - 2:50pm
Hilton Boston Back Bay 40 Dalton St, Boston, MA 02115, USA

2:50pm

Discover Best Practices to Engage Executives with their Employees - National Transportation Safety Board
Details Coming Soon. 


Michael Hughes, Communications Liaison 
National Transportation ​​​Safety Board

Speakers
avatar for Michael Hughes

Michael Hughes

Communications Liaison, National Transportation Safety Board


Tuesday May 7, 2019 2:50pm - 3:25pm
Hilton Boston Back Bay 40 Dalton St, Boston, MA 02115, USA

3:25pm

Afternoon Refreshments & Networking Break
Enjoy a variety of snacks and beverages as you network with your peers.

Tuesday May 7, 2019 3:25pm - 3:45pm

3:45pm

Get In Their Head! Immerse, Research, Listen, Write (Create) - Greater Sacramento Economic Council
Executive communications set the tone for your organization both internally and externally.  Whether it’s an email, presentation, pitch or speech, what your leader says is important.


Have you ever received an ill-written email from your leader and winced?  Have you ever attended a conference, heard a keynote and wondered who wrote that speech?  Have you seen a presentation that was so disjointed that you couldn’t believe the person presenting was a top executive?


Following this session, you will discover how to:

  • Write for your leader/executive in a few easy steps
  • Use your leader's voice, sentiments, emotions and beliefs to create out of this world presentations and speeches



Petula Burks, Communications and PR Director
Greater Sacramento Economic Council

Speakers
avatar for Petula Burks

Petula Burks

Communications and PR Director, Greater Sacramento Economic Council


Tuesday May 7, 2019 3:45pm - 4:20pm
Hilton Boston Back Bay 40 Dalton St, Boston, MA 02115, USA

4:20pm

Interactive Speaker Panel: Get Your Most Pressing Questions Answered from Today's Speakers
Still have questions? Get them answered now. Dive into topics you want to hear more about and insight from an expert panel of HR pros and communicators.


MODERATOR:


Allan Steinmetz, Chief Executive Officer
Inward Strategic Consulting


PANELISTS:


Petula Burks, Communications and PR Director
Greater Sacramento Economic Council 


Shana Davis, Director, Global Executive Communications
American Cancer Society 


Michael Hughes, Communications Liaison
National Transportation Security Board​​​

Moderators
avatar for Allan Steinmetz

Allan Steinmetz

Chief Executive Officer, Inward Strategic Consulting

Speakers
avatar for Petula Burks

Petula Burks

Communications and PR Director, Greater Sacramento Economic Council
avatar for Shana Davis

Shana Davis

Director, Global Executive Communications, American Cancer Society
Shana Davis is an innovative and results-driven turnaround marketing, communications, and public relations leader with more than 20 years of experience in reputation management. She is a practitioner known for delivering best-in-class results for United Way, The Home Depot Company... Read More →
avatar for Michael Hughes

Michael Hughes

Communications Liaison, National Transportation Safety Board


Tuesday May 7, 2019 4:20pm - 5:00pm
Hilton Boston Back Bay 40 Dalton St, Boston, MA 02115, USA

5:00pm

Close of Day 1
Tuesday May 7, 2019 5:00pm - 5:00pm

5:05pm

Close of Day One - Networking Reception
Enjoy complimentary drinks on us as you continue the conversation with your peers.

**Please wear your name badges

Tuesday May 7, 2019 5:05pm - 6:30pm
Hilton Boston Back Bay 40 Dalton St, Boston, MA 02115, USA

7:00pm

Optional Dining Opportunity With Your Peers
We've made reservations at a couple local hot  spots. If you're interested in continuing the conversation and would like to dine out with your peers - please see an ALI representative.

Tuesday May 7, 2019 7:00pm - 9:00pm
 
Wednesday, May 8
 

TBA

Day 2, General Sessions
Wednesday May 8, 2019 TBA
Hilton Boston Back Bay 40 Dalton St, Boston, MA 02115, USA

8:00am

Breakfast, Bagels, & Beverages
Grab some breakfast, stop by your sponsors, and enter the last of the raffles.Be sure to tweet and share photos of your experience using #ALI_LeadershipComms.

Wednesday May 8, 2019 8:00am - 8:30am
Hilton Boston Back Bay 40 Dalton St, Boston, MA 02115, USA

8:30am

Day 2 Kick off and Chairperson's Address - Hamilton Place Strategies
We'll take a moment to recap the themes from yesterday and outline what will be covered in the sessions today. Also, learn expert tips and tricks from the conference facilitator.


Stacy Kerr, Partner
Hamilton Place Strategies

Speakers
avatar for Stacy Kerr

Stacy Kerr

Partner, Hamilton Place Strategies
Stacy Kerr is a strategic and crisis communications expert with nearly two decades of business and government experience in D.C.’s most high-profile offices and institutions. At HPS, she advises clients navigating the rapidly changing political environment and building their reputations... Read More →


Wednesday May 8, 2019 8:30am - 9:15am
Hilton Boston Back Bay 40 Dalton St, Boston, MA 02115, USA

9:15am

Develop an Exciting Employee Experience that Goes from Application to Alumni - Regeneron Pharmaceuticals, Inc.
As companies continue to grow in size and scale, focusing on talent and culture to attract and retain employees has become crucial. Learn how Regeneron created a cross-discipline role tackling HR silos to improve the employee journey and experience.


You will discover how to create an exciting employee experience that boosts employee productivity, satisfaction, and retention, including how to:


  • Attract: Creating a Talent Brand Strategy to build a community to hire the top 10 percent of talent
  • Retain: Refreshing the cultural narrative based on new needs of Regeneron
  • Renew: Implementing the Voice of the Customer approach to frame and understand the real needs of employees



Joshua Mitchell, Global Talent Brand + Employee Experience
Regeneron Pharmaceuticals, Inc. 

Speakers
avatar for Joshua Mitchell

Joshua Mitchell

Global Talent Brand + Employee Experience, Regeneron Pharmaceuticals, Inc.


Wednesday May 8, 2019 9:15am - 9:50am
Hilton Boston Back Bay 40 Dalton St, Boston, MA 02115, USA

9:50am

Interactive Session: Goal Setting and Immunity to Change: Why Motivation is Only the Beginning - led by Nayan Leadership
This session will discuss why change is so difficult, and even more difficult to sustain, particularly when we hold ourselves to almost impossible standards.  So why do we let ourselves get caught in this endless loop of self-criticism?  Our immunity to change may be what’s holding us back.


After this session, you will be equipped with the skills to help you:

  • Discover what immunity to change is and how it might affect you and others around you
  • Identify limiting beliefs that might be underneath your desire to reach your goals
  • Know what steps to take to move forward and overcome those limiting beliefs


Dhru Beeharilal, Leadership, Human Development and Agile Coach
Nayan Leadership​​​

Speakers
avatar for Dhru Beeharilal

Dhru Beeharilal

Leadership, Human Development and Agile Coach, Nayan Leadership
Dhru Beeharilal is a leadership, professional development, dating, and Agile coach, trainer, speaker, and facilitator dedicated to the pursuit, development, and support of human excellence through cura personalis, or care for the whole person.  He takes an empathetic approach creating... Read More →


Wednesday May 8, 2019 9:50am - 10:30am
Hilton Boston Back Bay 40 Dalton St, Boston, MA 02115, USA

10:30am

Morning Refreshments & Networking Break
If you need to checkout of your room, feel free to bring your luggage to be stored by ALI representatives. Grab a refreshment and ask your final questions to your sponsors.

Wednesday May 8, 2019 10:30am - 10:55am

10:55am

Supporting Executives and Using Their Authentic Voice - Fresenius Kidney Care
In this session you will learn how to work with people who step into a role. Fresenius's new executive took on a new role that required him to be more visible and communicate in ways he never has before. Learn how the communications team coached, trained, got him comfortable and enabled him to tell authentic stories on his experience, and how this helped him step up to his new role to win hearts of his employees.



Michele Belansky, Head, Employee and Executive Communications
Fresenius Kidney Care

Speakers
avatar for Michele Belansky

Michele Belansky

Head, Employee and Executive Communications, Fresenius Kidney Care


Wednesday May 8, 2019 10:55am - 11:30am
Hilton Boston Back Bay 40 Dalton St, Boston, MA 02115, USA

11:30am

Center Stage: How to Maximize the Moment - Oracle
When Oracle was presented with the opportunity to present at the McAfee MPower conference in 2017, their executive couldn't pass up the opportunity. The conference brought together roughly 5,000 of the best cybersecurity executives, developers and other security professionals collaborating on fighting cybercrime together. The challenge? Oracle's executive who was speaker was not a cybersecurity expert.


It was then the communications job to make their executive's presentation a success. During this session, discover how Oracle sets their executive up for success, including how to:


  • Understand your leader
  • Build trust with your leader
  • Understand the audience
  • and more!



Adam Coughlin, Senior Product Communications Manager
Oracle

Speakers
avatar for Adam Coughlin

Adam Coughlin

Senior Product Communications Manager, Oracle
Adam Coughlin is the Senior Product Communications Manager for Oracle Cloud Infrastructure where he oversees awareness and amplification efforts for Oracle's Gen 2 Cloud Infrastructure platform. Previously, he was the Director of Corporate Communications for Dyn, which Oracle acquired... Read More →


Wednesday May 8, 2019 11:30am - 12:05pm
Hilton Boston Back Bay 40 Dalton St, Boston, MA 02115, USA

12:05pm

Your Key Takeaways & an End to a Great 3 Days
Discuss with the group your top takeaways to share with the audience. Together, you will come up with the top 10 ideas accelerating your plan when you return to the office.


We'll have final words from your facilitator as we close out the 2019 2nd Annual Leadership & Executive Communications conference.

Wednesday May 8, 2019 12:05pm - 12:30pm

12:30pm

Close of Conference - Thank you for joining us. Hope to see you next year!
It has been our pleasure to have you join us at the Advanced Learning Institute's Executive Communications & Speech Writing conference.

You will receive a follow-up email with the link to presentations and a promotion code to join us again at a discounted rate.

Wednesday May 8, 2019 12:30pm - 12:30pm