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Tuesday, May 7 • 2:15pm - 2:50pm
Respect the Legacy and Embrace the Future: Lessons in Leadership Engagement During Times of Change

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When GE announced the sale of its Industrial Solutions business, the communications team kicked into high gear. In this session, learn how to maintain engagement and generate excitement even during a divestiture. Partnering with the buyer, ABB, the GE Industrial Solutions team set in motion a leadership driven communications strategy to remind teams that it’s wonderful to respect the legacy of a long career with one company, and embrace the potential of an exciting future with another.

Following this session you will gain an understanding on how to:

  • Create a communications strategy that is both stakeholder and audience driven – bringing employees along the change journey as it happens
  • Ignite the leadership team and hold them accountable for face-to-face transparent sessions across a diverse workforce
  • Focus on “Day 1” post-acquisition, creating a meaningful experience that keeps employees excited about the future with the acquiring organization

Tuesday May 7, 2019 2:15pm - 2:50pm
Hilton Boston Back Bay
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