For decades, finance, sales, and marketing executives have been owning the responsibility and reaping the benefits impacting top-line revenue. However, today, through an innovative and disciplined thought leadership strategy, communicators have tremendous opportunities to influence top-line organizational growth.
You’ll learn how to:
- Create a thought leadership strategy that aligns with your organization’s strategic growth plan
- Identify thought leadership platforms for your organization that will drive relevancy and top-line growth
- Use three keys to turn your executives into thought leaders and position them to drive local, national and global dialogues
- Differentiate your brand by identifying, creating, and repackaging the most compelling content that allows you to position your executives as THE industry thought leaders
Shana Davis,
Director, Global Executive CommunicationsAmerican Cancer Society