Loading…
Attending this event?
Tuesday, May 7 • 9:50am - 10:25am
Turn Your Executives Into Thought Leaders AND Impact Your Bottom Line - American Cancer Society

Sign up or log in to save this to your schedule and see who's attending!

For decades, finance, sales, and marketing executives have been owning the responsibility and reaping the benefits impacting top-line revenue. However, today, through an innovative and disciplined thought leadership strategy, communicators have tremendous opportunities to influence top-line organizational growth.


You’ll learn how to:


  • Create a thought leadership strategy that aligns with your organization’s strategic growth plan
  • Identify thought leadership platforms for your organization that will drive relevancy and top-line growth 
  • Use three keys to turn your executives into thought leaders and position them to drive local, national and global dialogues
  • Differentiate your brand by identifying, creating, and repackaging the most compelling content that allows you to position your executives as THE industry thought leaders



Shana Davis, Director, Global Executive Communications
American Cancer Society 

Speakers
avatar for Shana Davis

Shana Davis

Director, Global Executive Communications, American Cancer Society
Shana Davis is an innovative and results-driven turnaround marketing, communications, and public relations leader with more than 20 years of experience in reputation management. She is a practitioner known for delivering best-in-class results for United Way, The Home Depot Company... Read More →


Tuesday May 7, 2019 9:50am - 10:25am
Hilton Boston Back Bay
Feedback form isn't open yet.